Contact local newspapers, radio and television stations in advance to find out who is best to contact for your media release, and discuss the story as well as the details of deadlines, photoshoots and interviews. Reach out to any locals for tips on platforms outside of mainstream media that might be particularly effective in your specific community (e.g. local Facebook pages and groups, popular community noticeboards).
Media outlets in rural communities are often very helpful and eager to cover your visit. Be sure to treat them with courtesy and thank them for their coverage, building a good relationship that you can draw on for future visits.