Increase your member engagement

Website

Council tip of month october 2016 website pic

Your Rural Health Club website is your ‘base’ for information about your RHC. This is where you should start when you’re looking distribute new information. Email campaigns and social media posts should drive traffic back to your website.

The Rural Health Club websites are linked to website analytics, and in September the RHCs with most page views were…

RHC Page views
AURHA 247
RHINO 126
Rustica 125
MIRAGE 103
SPINRPHEX 83
WAALHIIBE 83
BREAATHHE 72
ROUSTHA 64
ROUNDS 63
RHUWS 58
NERCHA 55
RAHMS 45
NOMAD 42
FURHS 36
LARHC 19
STARRH 18
OUTLOOK 18
SHARP 14
WILDFIRE 14
ARMS 12
MARHS 11
WARRIAHS 8
CRANC 5

Email Campaigns

Council tip of the month october 2016 email example

Sending email campaigns out through your RHC website can be used to distribute the information that you have added to your website and should link members back to the website content.

RHC website email campaigns are linked to email analytics which tracks statistics such as open rates and bounce rates.

If there is a particular campaign your RHC would like to have analysed, eg, click through rates of election notifications, then Rural Health Workforce Australia can send you some further information.

Social Media

Council tip of the month october 2016 facebook example

Social media is an important tool for RHCs to use to communicate with and engage members. It should again compliment the messaging that you have on your website and email campaigns.

Some simple ways to increase social media exposure include:

  • Cross-promote – share NRHSN posts via your own Facebook or Twitter accounts.
  • Use a photo – when you post, it attracts more views
  • Ensure consistent voice – use consistent in RHC messaging and wording. Referring to the NRHSN Member Manual can assist this.

We encourage the following content:

  • Sharing information, opportunities and ideas relating to rural, remote and Indigenous health
  • Sharing Rural Health Club ideas, events and activities
  • Connections/links between Rural Health Clubs

Content should not be:

  • Abusive messaging, obscenity, trolling or the like
  • Political
  • Non health promoting (eg. Photos with alcohol etc.)
  • False, misleading or deceptive
  • An infringement of copyright, moral rights or trade mark rights
  • Contrary to the intentions, purposes or values of the network
  • Defamatory or offensive
  • That contains confidential and/or personal information 
  • Otherwise in breach of the law